What Should Law Firms Post in September? Social Media Ideas & SEO Strategy
September is the perfect time for law firms to refresh their content strategies. With back-to-school routines, seasonal changes, and national observances, your audience is thinking about issues that directly tie into your practice areas. That means your posts can do double duty: engage your audience on social media and help you rank higher on Google with the right SEO keywords.
Below, we break down content and SEO strategies tailored for family law, estate planning law, and personal injury law firms so your firm stays visible and relevant this September.
Family Law Firms
What to Post in September:
Back-to-School & Co-Parenting Tips
Share helpful advice on creating consistent routines across two households, managing extracurricular activities, and reducing conflict. This makes your firm approachable while addressing real struggles families face.SEO keyword ideas: back-to-school co-parenting tips, family law attorney advice September.
Holiday Custody Planning
Remind parents that September is the time to update custody arrangements before the holiday season. Posts like “Don’t wait until November to talk about holiday custody plans” are timely and practical.SEO keyword ideas: holiday custody planning, child custody attorney near me.
Emotional Support Resources
Offer guidance on helping children cope with transitions. This builds trust and positions your firm as empathetic and client-centered.SEO keyword ideas: helping kids after divorce, family lawyer support.
Estate Planning Law Firms
What to Post in September:
Guardianship Reminders for Parents
With kids back in school, highlight the importance of guardianship in estate planning. Ask your audience: “Do you have a plan for your children if something unexpected happens?”SEO keyword ideas: estate planning for parents, guardianship lawyer September.
Life Insurance Awareness Month
September is National Life Insurance Awareness Month—tie this to estate planning by discussing how life insurance fits into wills and trusts.SEO keyword ideas: life insurance and estate planning, estate planning lawyer September.
Seasonal Financial Check-Ins
Encourage people to update their wills, trusts, and beneficiaries before year-end. Remind them that September is a great time to plan ahead.SEO keyword ideas: update estate plan 2025, estate planning checklist.
Personal Injury Law Firms
What to Post in September:
Back-to-School Safety Tips
Focus on school bus safety, crosswalk laws, and teen driver awareness. This is both seasonal and highly shareable.SEO keyword ideas: back-to-school injury lawyer, pedestrian accident attorney September.
Fall Sports Injuries
With school sports in full swing, provide prevention tips and legal guidance for when negligence is involved.SEO keyword ideas: sports injury lawyer, concussion legal help.
Labor Day & Workplace Safety
Tie Labor Day into workplace injury rights. Remind workers they have legal protections if they’ve been hurt on the job.SEO keyword ideas: workplace injury lawyer, workers comp attorney near me.
Final Takeaway
September is packed with opportunities for law firms to show up online with content that is timely, client-focused, and SEO-friendly. Whether you’re a family law attorney sharing co-parenting tips, an estate planning lawyer tying in National Preparedness Month, or a personal injury firm raising awareness about safety, using the right keywords in your blog posts, social media content, and Pinterest pins can boost your visibility on Google.
👉 Don’t forget: when you use these keywords in your blog posts, social media content, and Pinterest pins, they will all help with your SEO ranking on Google. For more social media and Pinterest insights, be sure to join our email list for weekly actionable steps to grow your law firm through social media.